/* ============================================
   Content Dept. marketing site
   ============================================ */

:root{
  --paper:#F6F3EC;
  --ink:#1E1C18;
  --ink-soft:#6B655A;
  --line:#DED2C8;
  --frame:#FFFFFF;
  --amber:#FF6F61;
  --amber-soft:#FFE2DD;
  --sage:#A3B18A;
  --sage-soft:#E8ECE1;

  --cat-reach:#3D6B8A;
  --cat-trust:#7C8B63;
  --cat-conv:#C4694A;
  --cat-aware:#7A4F8A;

  --mono:'IBM Plex Mono','SF Mono',Menlo,monospace;
  --sans:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --display:'Inter',var(--sans);

  --radius:14px;
  --radius-lg:20px;
  --shadow: 0 1px 2px rgba(30,28,24,0.06), 0 8px 24px rgba(30,28,24,0.06);
  --wrap: 1180px;
}

*{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
html,body{ margin:0; padding:0; }
body{
  background:var(--paper);
  color:var(--ink);
  font-family:var(--sans);
  -webkit-font-smoothing:antialiased;
  min-height:100vh;
  overflow-x:hidden;
}

h1,h2,h3{ font-family:var(--display); font-weight:700; letter-spacing:-0.02em; margin:0; color:var(--ink); }
p{ margin:0; }
a{ color:inherit; text-decoration:none; }

/* ---------- background wave canvas ---------- */
.wave-canvas{
  position:fixed;
  top:0; left:0;
  width:100vw; height:100vh;
  z-index:0;
  pointer-events:none;
  display:block;
}

/* everything above the canvas needs a body-coloured backing,
   except the hero, which lets the canvas show through */
header.nav, main > section:not(.hero), footer.site-footer{
  position:relative;
  z-index:1;
  background:var(--paper);
}
.hero{ position:relative; z-index:1; }

/* ---------- layout helpers ---------- */
.section-head{ max-width:640px; margin:0 0 29px; }
.eyebrow{
  font-family:var(--mono); font-size:11.5px; text-transform:uppercase; letter-spacing:0.1em;
  color:var(--amber); margin:0 0 12px; font-weight:500;
}
.section-sub{ font-size:15.5px; line-height:1.6; color:var(--ink-soft); margin-top:12px; }

main > section{
  max-width:var(--wrap);
  margin:0 auto;
  padding:64px 24px;
}
@media (max-width:640px){
  main > section{ padding:43px 20px; }
}

section h2{ font-size:clamp(26px,3.4vw,38px); line-height:1.15; }

/* ---------- nav ---------- */
.nav{
  position:sticky; top:0; z-index:30;
  background:rgba(246,243,236,0.86);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
.nav-inner{
  max-width:var(--wrap); margin:0 auto; padding:14px 24px;
  display:flex; align-items:center; justify-content:space-between; gap:24px;
}
.brand{ font-family:var(--display); font-weight:800; letter-spacing:-0.02em; font-size:19px; white-space:nowrap; }
.brand span{ color:var(--amber); }
.brand.small{ font-size:15px; }

.nav-links{ display:flex; align-items:center; gap:28px; margin-left:auto; margin-right:8px; }
.nav-links a{
  font-size:13.5px; color:var(--ink-soft); font-weight:500;
  transition:color .15s ease;
}
.nav-links a:hover{ color:var(--ink); }
.nav-cta-mobile{ display:none; }

.nav-social{ display:flex; align-items:center; gap:16px; margin-right:8px; }
.icon-social{ display:flex; align-items:center; justify-content:center; transition:transform .12s ease, opacity .15s ease; }
.icon-social img{ width:17px; height:17px; object-fit:contain; filter:brightness(0); opacity:0.86; }
.icon-social:hover{ transform:translateY(-1px); }
.icon-social:hover img{ opacity:0.65; }

.nav-toggle{
  display:none; flex-direction:column; justify-content:center; gap:4px;
  width:32px; height:32px; background:none; border:none; cursor:pointer; padding:0;
}
.nav-toggle span{ display:block; width:20px; height:2px; background:var(--ink); border-radius:2px; }

@media (max-width:760px){
  .nav-social{ display:none; }
  .nav-toggle{ display:flex; }
  .nav-links{
    position:absolute; top:100%; left:0; right:0;
    flex-direction:column; align-items:flex-start; gap:0;
    background:var(--paper); border-bottom:1px solid var(--line);
    max-height:0; overflow:hidden; transition:max-height .25s ease;
  }
  .nav-links.open{ max-height:280px; }
  .nav-links a{ width:100%; padding:14px 24px; border-top:1px solid var(--line); font-size:15px; }
  .nav-cta-mobile{ display:block; color:var(--amber); font-weight:600; }
}

/* ---------- hero ---------- */
.hero{
  min-height:min(88vh, 760px);
  display:flex; align-items:center;
  padding:0 24px;
}
.hero-inner{ max-width:760px; margin:0 auto; padding:80px 0 96px; text-align:left; width:100%; }
.hero h1{ font-size:clamp(34px,6vw,58px); line-height:1.08; margin-bottom:20px; }
.hero-sub{ font-size:clamp(16px,2vw,18.5px); line-height:1.6; color:var(--ink-soft); max-width:560px; margin-bottom:32px; }
.hero-cta{ display:flex; gap:12px; flex-wrap:wrap; margin-bottom:28px; }
.hero-meta{ font-family:var(--mono); font-size:12px; color:var(--ink-soft); letter-spacing:0.02em; }

@media (max-width:640px){
  .hero-inner{ padding:56px 0 72px; }
}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex; align-items:center; justify-content:center;
  padding:13px 24px; border-radius:12px; font-weight:600; font-size:14.5px;
  font-family:var(--sans); cursor:pointer; transition:transform .12s ease, background .15s ease, border-color .15s ease, color .15s ease;
}
.btn.primary{ background:var(--ink); color:var(--paper); }
.btn.primary:hover{ background:#000; transform:translateY(-1px); }
.btn.ghost{ background:none; border:1px solid var(--line); color:var(--ink); }
.btn.ghost:hover{ border-color:var(--amber); color:var(--amber); transform:translateY(-1px); }

/* ---------- levers ---------- */
.lever-grid{
  display:grid; grid-template-columns:repeat(4,1fr); gap:16px;
}
@media (max-width:920px){ .lever-grid{ grid-template-columns:1fr 1fr; } }
@media (max-width:560px){ .lever-grid{ grid-template-columns:1fr; } }

.lever-card{
  background:var(--frame); border:1px solid var(--line); border-left:3px solid var(--accent);
  border-radius:var(--radius); padding:22px 20px; box-shadow:var(--shadow);
  transition:transform .15s ease;
}
.lever-card:hover{ transform:translateY(-3px); }
.lever-label{
  display:inline-block; font-family:var(--mono); font-size:10.5px; text-transform:uppercase;
  letter-spacing:0.06em; color:var(--accent); font-weight:600; margin-bottom:12px;
}
.lever-card h3{ font-size:17px; line-height:1.3; margin-bottom:8px; }
.lever-card p{ font-size:13.5px; line-height:1.55; color:var(--ink-soft); }

/* ---------- process ---------- */
.process-list{ list-style:none; margin:0; padding:0; display:flex; flex-direction:column; gap:0; }
.process-list li{
  display:flex; gap:22px; padding:26px 0; border-top:1px solid var(--line);
  align-items:flex-start;
}
.process-list li:first-child{ border-top:1px solid var(--line); }
.step-num{
  font-family:var(--mono); font-size:13px; color:var(--amber); font-weight:600;
  flex:none; width:32px; padding-top:2px;
}
.process-list h3{ font-size:18px; margin-bottom:6px; }
.process-list p{ font-size:14.5px; line-height:1.6; color:var(--ink-soft); max-width:520px; }

/* ---------- who we work with ---------- */
.chip-row{ display:flex; flex-wrap:wrap; gap:10px; }
.chip{
  font-family:var(--mono); font-size:12.5px; letter-spacing:0.02em;
  background:var(--sage-soft); color:#4E5A3D; padding:9px 16px;
  border-radius:20px; font-weight:500;
}

/* ---------- pricing ---------- */
.pricing-grid{
  display:grid; grid-template-columns:1fr 1fr; gap:20px; max-width:920px; margin:0 auto;
}
@media (max-width:700px){ .pricing-grid{ grid-template-columns:1fr; } }

.pricing-block{
  background:var(--frame); border:1px solid var(--line); border-radius:var(--radius-lg);
  padding:36px 32px; box-shadow:var(--shadow); display:flex; flex-direction:column; align-items:center; text-align:center;
}
.pricing-label{
  font-family:var(--mono); font-size:10.5px; text-transform:uppercase; letter-spacing:0.08em;
  color:var(--ink-soft); font-weight:500; margin-bottom:14px;
}
.pricing-figure{
  font-family:var(--display); font-weight:700; font-size:36px; color:var(--ink); margin-bottom:14px;
}
.pricing-figure span{ font-family:var(--sans); font-weight:500; font-size:15px; color:var(--ink-soft); margin-left:2px; }
.pricing-note{ font-size:14.5px; line-height:1.6; color:var(--ink-soft); margin-bottom:24px; flex-grow:1; }

/* ---------- contact ---------- */
.contact-email{
  font-family:var(--display); font-size:clamp(22px,3.6vw,32px); font-weight:600;
  color:var(--ink); border-bottom:2px solid var(--amber); display:inline-block; padding-bottom:4px;
  margin-bottom:24px; transition:color .15s ease;
}
.contact-email:hover{ color:var(--amber); }
.social-row{ display:flex; gap:20px; }
.social-row a{ font-family:var(--mono); font-size:12.5px; color:var(--ink-soft); text-transform:uppercase; letter-spacing:0.05em; }
.social-row a:hover{ color:var(--amber); }

/* ---------- footer ---------- */
.site-footer{ border-top:1px solid var(--line); }
.footer-inner{
  max-width:var(--wrap); margin:0 auto; padding:28px 24px;
  display:flex; align-items:center; justify-content:space-between; gap:12px;
  font-size:12.5px; color:var(--ink-soft); flex-wrap:wrap;
}

/* ---------- scroll reveal ---------- */
.reveal{ opacity:0; transform:translateY(16px); transition:opacity .6s ease, transform .6s ease; }
.reveal.in{ opacity:1; transform:translateY(0); }

@media (prefers-reduced-motion: reduce){
  html{ scroll-behavior:auto; }
  .reveal{ opacity:1; transform:none; transition:none; }
  .btn:hover, .lever-card:hover{ transform:none; }
}

/* ---------- focus states ---------- */
a:focus-visible, button:focus-visible{
  outline:2px solid var(--amber); outline-offset:2px; border-radius:4px;
}